37 Spring Street   Williamstown, MA 01267   413.458.2226

A Quick Look



Ruby Sparks carries products you believe in and want to wrap yourself up in, stride in, waltz in and play in, with the freedom, confidence, and comfort that good fashion can give you. We offer unique, yet easy-to-wear, perfect for travel specialty items.

Ruby Sparks products are selected with flair and exclusivity. We are serving a lifestyle driven by individuality, comfort, and the playful spirit of the modern woman.


Our Philosophy

A burst of fashion with the freedom of comfort.

Life should be colorful and fun. Tired of the predictable mall experience, the American woman is looking to find unique items presented in an upbeat, enjoyable shopping environment. Finding the right, irresistible fashion item can be a mood-altering experience. We offer this experience in the heart of the beautiful Berkshires, in the quaint picturesque historic village of Williamstown, MA. Being assisted by kind, knowledgeable sales staff can relieve the stress of finding the right fit and putting the outfit together. A creative, insightful, and friendly buying experience creates a happy, loyal customer base of women who know they can count on us!


Ruby Sparks welcomes you to enjoy shopping in our womans apparel retail outlet in Williamstown MA


The Ruby Sparks woman is fashionable, yet sophisticated and has an appreciation for quality. She lives locally in the Berkshires, in Williamstown, or often nearby in Albany, Vermont, or Saratoga neighborhoods. Often she is visiting her student at Williams College, or is an alumnus, or is vacationing in the Berkshires. For her, Ruby Sparks is a destination shop whose experience is memorable, non-standard, and well worth the trip. We thrive on friendly service with a sense of community, and embrace the joy and recreation of shopping – come enjoy the spark!



Our Name

Who is Ruby Sparks?


The name Ruby Sparks originated from the feeling a woman gets when she finds the perfect new outfit. While in the process of creating the store, owner Jo Ellen Harrison thought to herself, "What in my life makes me feel this way?" She instantly thought of her motorcycle. The sparkling silver chrome spurred the SPARK, and the red tail lights contributed the RUBY.


A unique, trendy Berkshires business in Williamstown, MA, Ruby Sparks offers an energetic, service-oriented buying experience with clever, upbeat merchandising and highly desirable products.  Run by retail veteran Cindy Jeandell, Ruby Sparks is gilded with individuality and a playful spirit.




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